What i’m going to do…

Now that my research has piled up I have decided to make an attempt at Culture Jamming. After looking through all of the privacy research with regards to tracking user and keylogging etc I found that this woul dbe the easiest and legally safest one to pursue. Although I have already pointed out that my intentions are not malicious I would like to stress that whatever is produced isnt not meant to cause harm.

I’ve been brainstorming what I can do, one idea that me and aqeel came up with is to get a product like Sunny D which has loads of E numbers and isnt even Orange Juice and re-label it. I could photoshop a label then film me going in to attach the new label. Sort of like the Re-Code clip that we watched in University.

I’ve always been against the way large supermarkets are taking over from all the smaller chains. Shopping at supermarkets is destroying British agriculture and ruining the countryside. 60-70% of all food now passes through three companies; Tesco, Sainsbury and Asda. This control over the food chain allows supermarkets to determine the price they pay to farmers, with farmers forced to take that price due to there being no other buyer left in the market place. Big farmers are getting bigger to survive while small farmers are going bust, leading to farming monoculture and unemployment.

Supermarkets are owned by people who don’t live locally, or even in the same country. The money you spend there does not go back into the local economy, whereas money spent in independent shops tends to stay in the local economy.

So here is my idea after much pondering…

I’m going to re-create the Coca Cola brand label for a 500ml bottle. Film me putting the label on then getting a friend to buy the product with its new label on, I may be sneaky and put a few more labels on there and just leave them. The label shall have things which the effects of too much Cola does to your body.

Here is an exhaustive list of what Coke does:

In The First 10 minutes: 10 teaspoons of sugar hit your system. (100% of your recommended daily intake.) You don’t immediately vomit from the overwhelming sweetness because phosphoric acid cuts the flavor allowing you to keep it down.
20 minutes: Your blood sugar spikes, causing an insulin burst. Your liver responds to this by turning any sugar it can get it’s hands on into fat. (There’s plenty of that at this particular moment)
40 minutes: Caffeine absorption is complete. Your pupils dialate, your blood pressure rises, as a response your livers dumps more sugar into your bloodstream. The adenosine receptors in your brain are now blocked preventing drowsiness.
45 minutes: Your body ups your dopamine production stimulating the pleasure centers of your brain. This is physically the same way heroin works, by the way.
>60 minutes: The phosphoric acid binds calcium, magnesium and zinc in your lower intestine, providing a further boost in metabolism. This is compounded by high doses of sugar and artificial sweeteners also increasing the urinary excretion of calcium.
>60 Minutes: The caffeine’s diuretic properties come into play. (It makes you have to pee.) It is now assured that you’ll evacuate the bonded calcium, magnesium and zinc that was headed to your bones as well as sodium, electrolyte and water.
>60 minutes: As the rave inside of you dies down you’ll start to have a sugar crash. You may become irritable and/or sluggish. You’ve also now, literally, pissed away all the water that was in the Coke. But not before infusing it with valuable nutrients your body could have used for things like even having the ability to hydrate your system or build strong bones and teeth.

I’ll get a Coke bottle and start designing some labels.