Re-code

From a previous lecture we were shown a satirical clip which done roughly what i’m setting out to do. The website, Re-code.com, says it does not advocate relabeling items in stores. The website operators say the whole site is just a satire, but Wal-Mart isn’t laughing. “The Re-Code.com website is a complete mockery of the Priceline.com website which promotes the concept of “Name your own price.” Re-Code.com only attempts to take this advertisement to its logical conclusion. The goal of the project is to create a new space for political satire using products that already exist in stores. The audience for this form of art/activism becomes the cashiers and shoppers at targeted stores.” But Wal-Mart says Re-code.com “provides a forum for consumers to share and print out bar code information for inexpensive items in stores such as Wal-Mart, and then take them to Wal-Mart and place them on top of the legitimate bar code for more expensive items.” Re-code.com admits that its sample bar codes are based on products found at Wal-Mart. The point, says Re-code.com, is to “raise awareness about the true cost of products”. “What if products were not subsidized,” Re-code.com asks. “What if the price of motor oil was directly tied to the price of human life? What if a rifle cost the same as a Care Bears movie?”

The clip can be found by following THIS link.